When designing a website or communication campaign, there is often a dilemma between giving more importance to graphics or content. Both elements are critical, but striking a balance between visual design and message is the key to effective communication.
When we started in this business, the Internet did not yet exist. We were creating layouts for brochures, flyers, posters and playbills, and in those years we fell in love with this discipline and brand design.
When we find ourselves choosing a doctor, hospital or clinic, we entrust our health to professionals who can diagnose and treat. This process is based on extensive research, word of mouth, online reviews, but above all, on one essential factor: trust. The same principle applies when choosing a communications agency.